In this day and age of social media, the companies who keep up with social media marketing trends, and master the cutting edge, wins.

I especially like what Wynn Las Vegas did - making use of Foursquare to enhance customer service.

Read more at http://mashable.com/2010/04/02/foursquare-brands/

Evernote shares its story (link above) on going Freemium. It has a huge user base (additional 4,500 users try it every day, with 1.4m people within the first 18 months). I'm a very loyal user myself, but my needs are within the "free" limits, so lucky me - I don't have to pay a cent.

A good read, but for me, it raises another question. How viable is the Freemium if model your product is targeting SMEs?

Even for companies with huge user bases, freemium may not turn out sustainable. Skype has failed in that model. YouTube and Flickr are still trying very hard to make it work.

As Phil says, perhaps it's true that it only works for companies who can (1) drive customer loyalty and (2) drive down costs while constantly improving their product.

What about for products targeting SMEs with a significantly smaller user base? Comments?

An excellent read of Apple's and Microsoft's marketing journey.

Entrepreneurs should take a que from this - good marketing is half the battle won! The other half, of course, is a good product. What else?

I must say I love these ads. I can just spend hours looking at them. Speaking of which, if imitation is the best form of flattery, this is yet another area Microsoft is imitating Apple. ;)